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Think2Switch™ is a non-invasive brain-computer interface (BCI) system that translates brain activity into actionable commands, enabling individuals to control devices using thought alone.

When paired with the Muse S Athena headset, the Think2Switch™ app allows users to make choices and trigger outputs using a detected brain signal instead of a tap or button press.

Think2Switch™ operates through a simple, guided process:

• The user wears the Muse S Athena headset, a soft, non-invasive device with sensors positioned on the forehead and right above the ears.

• The system is calibrated to distinguish between an “active command” and a resting state.

• The app interprets these brain signals in real time.

• These recognized signals are translated into commands that activate selected outputs.

For example, a trained active command can be used to turn on a light, make a selection, or control media—without physical interaction.

For more detailed guidance, please refer to the Think2Switch™ Knowledge Guide.

An active command is a consistent mental signal that triggers a selected output. It is the foundation of how Think2Switch™ functions.

During calibration, users are asked to think of a consistent command (such as a word, phrase, or imagined movement). Once trained, Think2Switch™ detects this signal and uses it to activate functions such as:

• Communicating a word or phrase

• Making a selection

• Controlling devices or media

The command does NOT need to be a word. Any consistent internal thought can be used, provided it can be reproduced reliably.

Quick Guide for Calibration & What You Can Do With Think2Switch™

What is Think2Switch™ and How to Calibrate for Success

No. Think2Switch™ does not read or interpret your inner thoughts.

When you think, your brain generates electrical brain signals and this is what Think2Switch™ detects and interprets as your active command. It does not recognize specific words or ideas—only the unique brain activity pattern associated with a user’s command.

Think2Switch™ works differently for different users. We encourage you to try it risk-free with Muse Athena’s 30-day return guarantee and the free app trial. If you’re unsure whether it’s the right fit, our team is happy to chat before you buy.

To get started, you will need:

• The Think2Switch™ app

• The Muse S Athena headset

Optional integrations:

• HomeKit Output: Control compatible smart devices (e.g., lights or appliances) using HomeKit-enabled smart plugs.

• Keyboard Output: Send keyboard inputs to a connected computer or tablet to control applications, games, or media.

Click here to get started.

Think2Switch™ enables control of devices and applications that respond to simple on/off or input-based commands. See examples here:

• Quick Guide for Calibration & What You Can Do With Think2Switch™

• What is Think2Switch™ and How to Calibrate for Success

Think2Switch™ can send keyboard-style inputs to other software and hardware, so it works with many apps and devices that accept a switch or keyboard input. We're actively expanding the range of supported devices and platforms, including Alexa, Android, and Google Home.
For specific integration questions, please contact our team.

Initial setup and calibration typically take 5–10 minutes.

Learning to use Think2Switch™ is a personalized process. Some users respond quickly, while others benefit from shorter, repeated sessions over time. Progress varies by individual, and there is no fixed learning timeline.

Yes. Think2Switch™ grew out of academic brain-computer interface research at the University of Calgary, including the doctoral work of our co-founder and CEO, Dr. Dion Kelly. That research explored how people can control devices using their brain signals — the same approach Think2Switch uses today. Our goal is to make that technology easy for anyone to try at home!

You can read more on our How it Works page.

• Think2Switch™ app: approximately $35 USD / month or $350 USD / year

• Muse S Athena headset: One-time purchase of approximately $475 USD

Get started here.

The Muse S Athena headset is designed to accommodate a wide range of head shapes and sizes.

If fit issues arise, please contact our team for support.

Yes. We offer options to help you evaluate whether Think2Switch™ is right for you:

• The Muse S Athena headset includes a 30-day return policy.

• The Think2Switch™ app includes a 30-day free trial.

This allows you to explore the system and determine if it meets your needs before committing.

Get started here.

The Muse S Athena headset may be eligible for reimbursement through health spending accounts, depending on your provider.

At this time, the Think2Switch™ app is not covered by insurance and is considered an out-of-pocket expense.

Yes. Think2Switch™ is available globally.

All you need is the Think2Switch™ app and the Muse S Athena headset.

Not yet. We are actively working to expand language support while ensuring accuracy and usability.

We recognize that subscription-based payments may not align with institutional procurement policies.

We offer flexible purchasing options, including:

• Direct invoicing for app licensing

• Bulk procurement of Muse S Athena headsets

• Centralized billing for multiple users

This approach allows organizations to avoid in-app subscriptions while maintaining streamlined purchasing and deployment.

To discuss your requirements, please contact us

If you have additional questions or would like further support, our team is here to help!

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